Our Mission

In order to build the product of the future. We first need one.

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Fighting consumerism,
with (good) consumerism.

We are not here to make you stop buying. We are here to make you buy better.

Better means durable, circular, carbon-neutral, water-efficient, organic—things you can keep, repair, share, and love. Things that can outlive trends. Things that actually deserve to exist.

We don’t believe sustainability should be beige, boring, or guilt-driven. We believe it should be cool—something you want to wear, own, show off, and talk about.

Üppy is for people who still love fashion, but don’t love the waste. For those who care about how things are made, and for those who simply care about how things look — because both matter.

Our Three Pillars of Sustainable Fashion

We see sustainable fashion as three layers — all important, but not all equal.

Upcycling

Best case scenario.

You repair, modify, or improve clothes you already own. Practically zero emissions — not even from transport. You create something personal, unique, and waste-free.

Secondhand

Right after upcycling.

Give garments a second life. It’s not emission-free, but it’s far better than producing new — and it keeps fashion in circulation.

Slow / Low-Impact Fashion

When new is truly needed.

New items made responsibly still mean emissions, whatever the approach and caution. But they can be compensated, planned, and justified when designed to last.

Thrifter Passport™

Thrifter Map™